deborah irvine anderson
Founder & CEO
Deborah Irvine Anderson is a veteran journalist with a passion for people and sharing their stories. She spent more than 20 years at the CBC both behind the scenes and on-air, leading award-winning newsrooms from coast to coast.
Her career began in high school, freelancing commentaries to the local CBC station in Saint John, New Brunswick. After earning a Bachelor of Journalism degree from the University of King's College, she worked in newsrooms from PEI to BC.
As a producer in the national newsroom, she researched and chased guests around the world. As a morning show producer in northern BC she developed a passion for audience growth and helped the show move from the bottom of the market to number two within a year. While there she created an aboriginal student mentorship program and hosted the popular "Good Question Lady" segment.
In 2005, she became the youngest Executive Producer at the CBC when she returned home to Saint John to lead the station there.
She left her day job to raise three awesome kids, but stayed active on-air at the CBC, filling in as host and newsreader for the local and provincial morning and afternoon shows, producing the popular feature Deborah Discovers.
After a stint at digital start-up Civilized, Deborah realized entrepreneurship was in her DNA. She knew she wanted to combine her love of audience development and grassroots marketing with her vast experience in daily journalism.
She launched Canteen Media & Communications in 2016.
Collaborators include: Jordan Mattie Visuals, Mark Clinton at Nose & Grindstone graphic design, Loyalist City Web Design, Kaulfield Communications, Holly Johnson PR and Hemmings House Pictures.
Clients include: Journeyman, Canadian Pharmacists Association, Cannabis at Work, Morneau Shepell Inc, Vision Coaching, Voice Factory Canada, Spartan Systems Ltd. and more.